Role: Marketing Associate

Rank: Entry level

Location: Hybrid (4 days onsite)

Commitment: Full Time

Compensation: GHS 5,000 – 7,500, (National Service GHS 3,000)

🚀 We’re a trailblazing fintech startup building a smart wealth management powerhouse that accelerates financial freedom for all. Our solutions combine personal finance with artificial intelligence. If this is your jam, and you’re passionate, forward-thinking, biased for execution and impact, we’d love to have you.

The ideal candidate is a highly organized, tech-savvy self-starter who will collaborate with the marketing team to build and strategize new marketing campaigns. You will be managing different projects and providing support for advertising campaigns. As Marketing Associate, you will build the effort to take Ladder from 0 to 1 through brand development, user acquisition, and engagement. You will contribute to executing our go-to-market strategy, refining our brand identity, and delivering strategic initiatives across various growth x marketing functions to evolve it, including: performance marketing, product marketing, content, community engagement, events, activations, and partnerships. For this role, what we really want is someone who is smart, data-driven, a quick learner, and knows how to take things beyond the finish line.

Responsibilities

• Implement an effective content marketing strategy that aligns with Ladder’s goals and objectives and gain extensive knowledge on user personas
• Collaborate with design team to execute our creative vision, produce and align quality content publication and promotion through setting and executing production workflows.
• Post and maintain multi-platform content across social media, digital and offline channels
• Contribute to and coordinate marketing campaigns; design and coordinate promotional campaigns, PR, and other multi-channel marketing efforts (digital, press, etc)
• Develop creative ideas on how to engage our audience online and offline, while organizing various initiatives to cultivate and grow engagement within our community
• Ensure that all communications align with our brand essence, add value and drive inbound traffic into our product and brand
• Continuously collect data about target customer segments and personas